David Rice has been appointed president and CEO of the Barbados Tourism Authority (BTA) effective immediately. With 25 years of experience in the international resort, hotel and vacation industry, Rice has most recently held the position of vice president of resort operations with Welk Resorts. He plans to immediately implement strategic initiatives for the BTA and strengthen its capabilities over the coming months.
Prior to Welk Resorts, Rice’s positions include chairman of the Caribbean American Resort Development Association, chairman of the USVI Development Association and vice president of the St. Thomas and St. John’s Hotel Association. Further, he has held senior level positions at Sunterra Corporation, Bluebeard’s Castle and Beach Resorts, Marriott Corporation, Orange Lake Country Club and Divi Resort.