Big Island Visitors Bureau Announces Marketing Team Additions

hawaii big islandThe Big Island Visitors Bureau (BIVB) recently announced the appointment of Donna Kimura as marketing director and Teresa Cosgrove as sales manager, two industry veterans who bring more than 40 years of combined experience to the team. Both Kimura and Cosgrove will be based out of BIVB’s West Hawaii office.

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In her position as marketing director, Kimura will be responsible for development, budgeting and implementation of the BIVB’s annual marketing plan for all major market areas for promotion of Hawaii Island as a leisure travel and meeting/convention destination. This includes working with the BIVB’s sales team, advertising and public relations contractors, and the industry at large to identify markets and trends to ensure current strategies are in line with current market conditions.

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With 25 years of experience, Kimura worked briefly for BIVB in 2009, managing the activities of its contractors, coordinating promotions, and working on other marketing initiatives before becoming a freelance marketing communications consultant later that year and eventually finding her way back to the bureau. 

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Cosgrove brings more than 15 years of experience to her position as BIVB sales manager where she will provide support to the sales and marketing team in its mission to bring more meetings, conventions, and incentives business to Hawaii Island. Prior to joining the bureau, she was the leisure sales manager at the Hilton Waikoloa Village for 12 years where she served as the liaison between on-property leisure sales and Hilton Hawaii’s regional sales team.

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