BVI Tourist Board Heavily Promotes During Tennis Tournament


The British Virgin Islands Tourist Board received an enthusiastic response as the presenting contributing destination sponsor of the 2009 Bank of the West Classic Tennis Tournament at Stanford University in Palo Alto, CA. Between the good weather, the appreciative tennis fans, and the presence of top players such as Serena Williams, Venus Williams and Maria Sharapova, the BVI successfully reached a powerful market of affluent, cultured, active, healthy and ethnically diverse travelers.

A promotional tent hosted by the BVI Tourist Board featured imagery of the BVI, a television playing several enticing videos illustrating what to see and do in the BVI, a win-a-trip sweepstakes entry, and many brochures and product literature showcasing all the BVI has to offer. In addition, visitors learned about the “Summer of Savings” campaign, in which many BVI resort hotels, inns and villas are being promoted via special offers valid through September 30.


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