Caesars Entertainment to Rename Imperial Palace as "The Quad Resort & Casino" on Las Vegas Strip

Las Vegas StripCaesars Entertainment Corp. said it would give the Imperial Palace a new name, The Quad Resort and Casino, located on the Las Vegas Strip.

The transformation of the property will begin as early as November, but guests can see the official rebranding completed by December 21, 2012 with renovation plans scheduled to finish by late 2013.

"As we renovate and modernize the property, it was only appropriate that we also update the name," said Rick Mazer, the resort's president. "This property has always been known as a hub of social activity, where anyone can come relax and have a good time. As we update our offerings we want to further enhance that feeling of fun and connectivity. We think the name, The Quad, really embodies those sentiments."

The casino floor will expand an additional 15,000 square feet surrounding the former Imperial Palace porte cochere and a nightclub and gift shop.

The first phase of casino renovations will include 35,000 square feet, including the expansion, and is scheduled for completion in the spring of 2013. The second phase will include an additional 30,000 square feet of gaming space with a centralized promenade bar featuring state-of-the-art integrated audio-visual technology. This phase is scheduled for completion in late 2013.

While the original resort's main entrance faced the Strip, the main entrance and porte cochere to The Quad will be located on the north side of the building with access via Koval Road or the Harrah's tunnel off Las Vegas Blvd. A pedestrian walkway will make its way from the adjacent Harrah's Carnaval Court through to the south side of The Quad into The LINQ, Caesars' $550 million retail, dining and entertainment district slated for opening late next year.

Plans also include a dual-sided lobby bar, Starbucks, a retail promenade and a series of restaurants and eateries.