Destination Canada, Canada’s national tourism marketing organization, has announced plans for the country’s first national tourism initiative in the U.S. since 2011. The Connecting America campaign will use research-driven marketing methods to create new advertising and social media content in the United States from 2016 through 2018.
Through partnerships with the Government of Canada, tourism industry partners and businesses across the country, Connecting America will showcase exciting and unexpected Canadian destinations. Using digital advertising, videos, media publisher content and social media activity, travelers will see what can be found in Canada, including vibrant cities, adventures, natural wonders, culinary, and world-class festivals and events.
Last year marked the strongest year of tourism visitation from the United States since 2008. In 2015, the number of US overnight visitors rose by 8.3 percent compared to 2014 to reach nearly 12.5 million ̶ accounting for 70 percent of all international arrivals. Extensive research prior to launching the campaign uncovered that Americans are eager to learn more about Canada’s diverse offerings, and wish to connect with Canada’s authentic culture and people in a meaningful way, Destination Canada said.
This Connecting America campaign will continue to build on the “Canada. Keep Exploring.” tourism brand.