Caribbean Airlines re-launched the Air Jamaica brand January 14 with a ceremony at Kingston’s Norman Manley International Airport to celebrate the arrival of the newest aircraft in the Air Jamaica fleet.
A Boeing 737, wrapped in Air Jamaica’s new livery featuring the airline’s iconic signature colors and Doctor Bird paired with the Caribbean Airlines logo and the Hummingbird, presented a vibrant demonstration of this new partnership.
Air Jamaica will be dedicated to flying routes into and out of Montego Bay and Kingston, Jamaica to New York , Philadelphia, Toronto and Ft. Lauderdale in North America and Nassau, The Bahamas. Caribbean Airlines, with its hub in Port of Spain, Trinidad, flies to New York (JFK), Toronto, Ft. Lauderdale and Miami in North America; St. Maarten, Antigua, Barbados, Grenada, Tobago and Kingston in the Caribbean; Guyana, Suriname and Venezuela in South America.
As a national airline, Air Jamaica has gained strong loyalty from Jamaicans and cultivated an exotic quality with vacationers signaling a start to their vacation when they came aboard.
The new Air Jamaica allows vacationers to pack their bags – two in fact. The free baggage allowance in effect for all passengers at all times is two checked bags and one carry-on, with a 70-pound weight limit for each bag in Lovebird Executive Class and a limit of 50 pounds each in Lovebird Economy Class.
There are no additional fees for booking online; tickets can also be purchased at Air Jamaica counters at its destination airports.
After cost-cutting measures that allowed Air Jamaica to weather challenges in the marketplace, management has singled out areas that could save money and deliver improvements. Savings could accrue with economies of scale, most visible in the dual branding and common staff at shared airline check-in counters, and their collective uniforms differentiated by a vivid and recognizable branded scarf or tie.
A new fleet of Boeing 737-800 aircraft is on the horizon scheduled to be in operation by the end of April 2011 improving on-time performance as well as the overall passenger flight experience. Future developments include new code share agreements and new routes with London already under consideration.
A new advertising campaign with the tagline Air Jamaica — Everything You Love and More is underway, with the new livery on the tail at the roundabout at Norman Manley International Airport a welcome sight.