The board of directors of the Casa de Campo resort in the Dominican Republic recently announced the appointment of Peter Bonell as its chief marketing officer.
In this newly created role, Bonell will be responsible for overseeing international sales, marketing (inclusive of advertising, public relations and branding ) and revenue efforts at Casa de Campo.
Bonell has held prominent executive positions throughout the hospitality industry, most notably including vice president of sales and marketing at Grupo Punta Cana; vice president of sales and marketing for Ginn Resorts; vice president of sales and marketing at Colonial Williamsburg; vice president of sales and marketing at Hershey Entertainment and Resorts; and vice president of sales/director of marketing at The Broadmoor in Colorado.
Additionally, as president of Performance Golf Marketing Alliance, Bonell negotiated numerous partnerships with premier names including PGA, LPGA, Champions Tour, Golf Digest, The Golf Channel and ESPN. Bonell has also received the CHME designation from The Hospitality Sales & Marketing Association International.