The fight to revitalize the Mexican tourism industry in the face of a global pandemic and gang violence continues this week with some corporate support. Executives at luxury travel wholesaler Classic Vacations have announced that the company will travel south to Los Cabos, to conduct their annual long-term strategic planning session this month.
Classic Vacations execs will meet June 27-30 for meetings at the Marquis Los Cabos Beach Golf Spa and Casitas Resort. A company spokesperson calls the decision "a show of support" for Mexico, and promoting the country as a tourist location should help Classic Vacations, too: the company sells packages to Mexico and also recently launched several special deals there.
Last week, Mexico's Ministry of Tourism and Tourism Board launched a marketing campaign aimed to bring vacationers back to the country, pointing to the government's handling of the h1n1/swine flu pandemic as proof of its responsibility and commitment to safety. That campaign will run through the winter and will eventually feature special travel deals.