Club Med Crowdsources New Val Thorens Ski Resort

club med val thorens

Club Med is crowdsourcing its new ski resort in Val Thorens, France, by inviting the public to contribute to the creation of the company's future flagship snow resort in the French Alps on social media. 

club med val thorens club room


Like this story? Subscribe to Daily News & Deals!

Featuring breaking news on the latest product launches, deals, sales promotions, and executive appointments. Be sure to sign-up for this free industry daily newsletter.

The collaborative campaign is divided into seven rounds of voting via a "My Val Thorens" app on the Club Med Facebook page. Through May 1, travelers will have the chance to vote on key aspects of the resort, from the property name and logo to interior design features and après-ski activities. Each vote cast provides participants with the chance to be named Club Med’s “V.I.P. fan” and be the first to experience the new resort with a seven-night stay for two during the exclusive inaugural event in December 2014.

club med val thorens suite

Scheduled to open in December 2014, Val Thorens is Club Med’s newest addition to its ski portfolio. Representing an investment of nearly $106 million, this property will be the brand’s flagship new generation ski resort. The property will have direct access to The Three Valleys, the largest ski domain in the world.

RELATED: Club Med Adds New Ski Resort in France

“Club Med welcomed almost 200,000 guests at its Alpine ski resorts last year and has launched this innovative platform in order to engage with discerning travelers and empower them to create their ideal ski resort. We greatly value our guests and want to ensure they are able to take part in this new generation of resorts” says Jerome Hiquet, vice president of marketing for Club Med North America.

Visit and visit the "My Val Thorens" app here

Suggested Articles:

In her new role, Collin will oversee a regional team to ensure the success and retention of more than 125 member properties based across the region.

The Jamaica Tourist Board will pilot “Discover Jamaica by Bike” in October before the consumer cycling experience debuts in spring 2021. Read more.

USA Today published a report claiming it had “exposed a secret underbelly of the travel business.” On Tuesday, ASTA issued a statement on the article.