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Ultra-glam Palm Springs has embraced a bit of two-dimensional goofiness with its celebration of The Riviera Resort & Spa being featured in the newest Archie comic strip “Palm Springs Weekend at The Riviera Resort & Spa.” The resort appears in Betty & Veronica Digest #193.
“This is a huge bonanza for Palm Springs and Palm Springs history,” said Hollywood columnist and pop historian Hal Lifson, who penned the comic, working in tandem with illustrator Rex Lindsay. “In addition to spotlighting Riviera, Betty and Veronica’s latest adventure truly showcases the best of Palm Springs, and will be sold in hundreds of high profile stores across the country.”
In the strip, BFFs Betty and Veronica leave the bucolic town of Riverdale to sample the delights of Palm Springs has to offer. The friends stay at the Riviera and are later joined by the rest of their famous gang, namely Jughead, Archie and Reggie. Reggie and the girls I can see at the Riviera – but Jughead? Talk about a fish out of water.
The Riviera is hosting a “Comic Book Launch Party” this Wednesday, and will feature Victor Gorelick, editor-in-chief of Archie Comics, with entertainment by Ron Dante, longtime lead singer of the popular bubblegum pop band, “The Archies,” and the familiar voice behind the group’s blockbuster hit from 1969, "Sugar, Sugar."
Local Archie aficionados and area dignitaries will receive complimentary copies of the Betty & Veronica Digest, imbibe icy Victoria Lodge martinis and Betty Cooper shots, and take in color-splashed Archie comic clips as they flash across the flat-screen TV in the resort’s Starlite Lounge. Sounds like fun.