The Caribbean Tourism Organization (CTO) and the Africa Travel Association (ATA) have signed a partnership agreement that will support both organizations’ endeavors to promote tourism to their respective regions.
In the Memorandum of Understanding, the two regions have also pledged to help each other increase business opportunities and develop sustainable tourism.
Under the new partnership agreement, CTO and ATA will share reciprocal membership, offer discounted services and products, and consider a joint tourism research project. The two associations will also encourage their members to travel to and promote each other’s regions as travel destinations and to participate in each other’s major events, including conferences, trade shows, and congresses.
Visit www.onecaribbean.org.