DoubleTree by Hilton Alana Waikiki Beach recently appointed Marjella Undine Homena Lasater to the position of director of sales.
She will be responsible for overall leadership of the sales and catering & events departments, focusing on leisure, group sales and catering for 2016 and beyond. She also will be involved in setting, monitoring, achieving goals and performance of the hotel through developing and managing market mixes.
Lasater has more than 15 years of sales and marketing experience in the hotel and resort industry, working with local, regional and international hotel chains for inbound and outbound markets for leisure and corporate accounts.
Most recently, Lasater was a manager in training at Anchorage Marriott Downtown, working in areas of front desk and sales. Previously, she was director of sales for Hyatt Regency Hotel and Casino Manila, where she led the 11-man sales team to reach room and catering revenue goals. She also was regional sales manager for Marco Polo Hotels and established the Manila Regional Sales Office for the hotel chain.