Jamaica is giving a whole new meaning to fun under the sun as the Jamaica Underwear Run sets to kick off Jamaica’s participation in the annual Nautica New York City Triathlon weekend.
Hundreds of participants will be stripped down to their unmentionables – decked out with Jamaican flair – for a sprint through Central Park and a chance to win a trip to Jamaica.
The destination will have a presence at all of the events during the Nautica New York City Triathlon Weekend, July 16-18 and will provide additional opportunities for participants and spectators to enter to win trips to Jamaica, as well as share details on its upcoming competitive sporting events.
“The Jamaica Underwear Run is a fun and memorable way to get the city of New York excited about Jamaica,” said John Lynch, Jamaica’s director of tourism, in a written statement. “Jamaica’s presence during all of the events surrounding the Nautica New York City Triathlon will showcase our many competitive sports offerings on the island that are “musts” for any athlete, especially the upcoming Rose Hall Triathlon on October 24 and Reggae Marathon on December 4.”
The uniquely popular 1.7-mile Jamaica Underwear Run begins on July 16 at 7:30 p.m. and is expected to attract some 500 runners dressed in their undergarments who will be greeted at the finish line with live reggae music for a mini Jamaican “street” party. The participant with the best Jamaican costume will win a three-night/four-day trip for two to the Rose Hall Resort & Spa, a Hilton Resort in Montego Bay, and round trip air from New York's John F. Kennedy International Airport courtesy of JetBlue.