Deputy Director of Tourism and longstanding events and marketing specialist, Tracey Warner-Arnold, will now lead the marketing unit at the island’s lead promotions agency – the Saint Lucia Tourist Board (SLTB).
Warner-Arnold, who holds a Bachelor's Degree and Masters in hospitality and tourism management, takes over from former Vice President of Marketing and Sales, Nerdin St. Rose, who has moved on from the SLTB.
With years of experience under her belt at the highest levels within the tourism industry, Warner-Arnold says her immediate goals, “are to build upon the successes achieved by St. Rose and drive the marketing arm of the tourist board to continuously raise the bar, as the agency strives to deliver a comprehensive marketing program, in line with the overall strategic direction of the Board of Directors.”
A former marketing director herself, Warner-Arnold adds that her focus will be to ensure robust returns on investment for the SLTB, while bolstering tourism growth from key source markets.
Warner-Arnold has consulted on numerous marketing initiatives and mega events in Saint Lucia and throughout the region and was appointed deputy director of tourism in January of 2012.
Commenting on her appointment back then, Director of Tourism Louis Lewis said her addition to the team complements the SLTB’s efforts at capacity building and institutional strengthening.
In the meantime, Tourism, Heritage and Creative Industries Minister, Lorne Theophilus, who worked closely with St. Rose, has expressed gratitude for her sterling contribution to Saint Lucia’s tourism development and has extended best wishes to her in her new assignment.