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| Ft. Lauderdale CVB hired a group of professional skaters to help promote their “Hello Sunny” campaign at Rockefeller Center in NYC. |
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| Middle: Nicki Grossman (President, Ft. Lauderdale CVB) gives the opening speech at the luncheon in coordination with their “Hello Sunny” campaign. |
Travel Agent was on the scene when representatives from the Fort Lauderdale Convention and Visitors Bureau (CVB) visited New York City to promote their new “Hello Sunny” campaign highlighting the destination.
The event took place at Rockefeller Center and featured ice skating and food. Nikki Grossman, president of the Fort Lauderdale CVB, kicked off the festivities with an opening speech.
Other Fort Lauderdale-themed items included a frozen bikini, skaters in bathing suits, free sunglasses and a chance to skate for free a the rink. Attendees also had a chance to win a free beach getaway that includes:
• Dinner at Steak 954
• Spa treatment at Bliss Spa
• Two round-trip airline tickets on JetBlue to Fort Lauderdale
Travel agents can check out the new campaign at www.sunny.org and view videos at http://www.youtube.com/user/visitlauderdale?feature=watch