The Grenada Tourism Authority (GTA) recently announced the appointment of Francine Stewart as marketing manager. Stewart’s functions include the interaction with key private and public sector partners, the execution of all marketing programs and the management of marketing expenditure.
“Marketing Grenada as a destination is huge responsibility and I am honored to serve my country in this way,” said Stewart in a written release. “My initial focus would be to foster and develop strong relationships with all key stakeholders locally, regionally and internationally. This industry is an interestingly dynamic one with constant competition, making it important for us to directly reach our target audience via the most appropriate mediums at the lowest costs.”
The new marketing manager brings a wealth of knowledge and expertise to the GTA, having been previously employed by Sandals LaSource Grenada as resort sales manager. Stewart’s career history includes hotel and event management in the region, international airline sales for Air Jamaica, product development management for Air Jamaica Vacations, and property management for Terra Caribbean - Grenada.
“With such a diverse background in the travel and tourism industry, I longed to do more for my country on a national level,” said Stewart. “Grenada, Carriacou and Petite Martinique are truly gems in their own sense, deserving of anyone’s vacation. We must be proud to showcase our home and to ensure that each visitor leaves our shores wanting to come back for more.”