Gzella Collection to Open Three New Boutique Hotels in Fort Lauderdale Beach

fort lauderdale beach
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Gzella Collection has announced plans to launch three new boutique hotels in Fort Lauderdale Beach following multimillion-dollar renovations: Fortuna, Ikona and Mirra

All three properties will enjoy a location near the beaches of Fort Lauderdale, Florida, and in close proximity to the destination’s water sports and activities, oceanfront bars and nightlife, as well as the Las Olas shopping district and Galleria Mall


Formerly the Seaside Motel located at 350 N Birch Road in Fort Lauderdale, Fortuna was Gzella Collection’s first hotel to open to the public. The pet friendly hotel has 35 guest rooms, two private pools, a sunlit lobby and outdoor spaces, including a poolside lawn area with oversized bean bags. 

The hotel is completely redesigned with other unique features that include a poolside shower that doubles as a surfboard and beach pop-art paintings in bright primary colors, accompanied by quirky bed and chair pillows with jungle monkeys and palm trees.


Designed by Travel Channel’s Blanche Garcia, an interior designer on the popular show “Hotel Impossible,” Ikona was conceived as a contemporary re-imagination of a seaside cottage.

The hotel has 24 rooms, family apartment suites and penthouses, which include custom-made modern furnishings, premium amenities such as Nespresso coffee makers and Oasis Collection cotton sheets, and natural finishings like exposed wood and sleek metals. The three-story hotel overlooks a private pool and courtyard garden with indoor and outdoor event space including a second-level balcony overlooking the ocean. 

The hotel is slated to open summer 2016.


Gzella Collection’s third property is nestled between the Ikona and Fortuna hotels.

Located at 3016 Bayshore Drive in Fort Lauderdale, it was formerly the renowned 1950s-era Martindale Motel. The property is anticipated to open in the third quarter of 2017. 

Visit www.gzellacollection.com