Hawaii's Hotel Room Revenue Up in 2010

Heartening news from the Honolulu Star-Advertiser: Hawaii's hotel room revenue rose to $2.55 billion in 2010, thanks to increased hotel occupancy and room rates in December, according to hotel consultancy Hospitality Advisors LLC.

While the 8.7 percent year-over-year gain was good news for the  industry, the report continues, room revenue was still well below the 2006 peak of $3.12 billion.

In December, statewide occupancy rose 6.8 percentage points to 69.4 percent. At the same time, ADR increased 3.8 percent to $203.56, and revenue per available room (RevPAR), a key measure of profitability, climbed 15 percent to $141.88.

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