Hawaii Tourism Authority Hires New Brand Manager

Photo Credit: Hawaii Tourism Authority
Photo credit: Hawaii Tourism Authority

The Hawaii Tourism Authority (HTA), the state’s tourism agency, has hired Miki Wakai as a tourism brand manager.

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Wakai will be overseeing Hawaii’s largest international market, Japan. She will work collaboratively with the HTA’s contractor, Hawaii Tourism Japan (HTJ), to ensure that marketing efforts are in line with the HTA’s strategic plan and drive demand and revenue for the state of Hawaii.

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“Miki will be a tremendous asset in working with the Japan market and we are pleased to have her join our team,” said Mike McCartney, president and CEO of the HTA, in a written release. “Her experience will be valuable as we look at innovative ways to grow this mature market and reach two million Japanese visitors by 2016.”

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Prior to joining the HTA, Wakai worked at the Hilton Grand Vacation Club overseeing the marketing and sales office in Hawaii while reestablishing its presence in Seoul, Korea. 

Visit www.hawaiitourismauthority.org.

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