Hawaii Tourism Authority Releases November Numbers

Hawaii’s tourism numbers are still on the rise: Total spending by visitors who came to the state in November 2010 rose 30.4 percent, or $227.8 million, from November 2009, to $976 million. Total expenditures for the first 11 months of 2010 were $10.3 billion, a 16 percent increase compared to the same period last year, according to preliminary statistics released today by the Hawaii Tourism Authority.

For the third consecutive month (since September 2010) total visitor spending increased by double digits on all islands.

The growth in visitor spending for November 2010 was due to higher average daily visitor spending (+10.5 percent), and an 18.2 percent increase in total arrivals to 577,540 visitors.

Total arrivals by air grew 17.6 percent from November 2009 to 560,588 visitors. Canada (+28.2 percent), U.S. West (+23 percent) and U.S. East (+18.1 percent) showed double-digit growth, while arrivals from Japan rose 3.3 percent from last November. Arrivals by cruise ships increased 43.5 percent to 16,952 visitors.

For the first 11 months of 2010, total visitor days for all visitors increased 8.9 percent compared to year-to-date 2009, and total arrivals rose 8.6 percent, to 6,450,795 visitors.


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