Total spending by all visitors by airlines and cruise ships was $43.3 million per day in February 2016, a gain of 1.2 percent from February 2015, according to preliminary statistics released today by the Hawaii Tourism Authority (HTA).
“February was a strong month for Hawaii’s visitor industry, with the bonus of leap year adding an extra day for businesses statewide to generate revenue," said George D. Szigeti, president and CEO of the Hawaii Tourism Authority (HTA), in a written release. "February’s average daily visitor spending of $43.3 million was led by the U.S. West ($14.3 million) and U.S. East ($11.2 million) markets, which comprised nearly 60 percent of the total."
For visitors arriving by airlines, U.S. West average daily census (up 2.1 percent to 82,830 visitors per day) and visitor spending (up 7.3 percent to $14.3 million per day) increased in February 2016 compared to the year prior. U.S. East average daily census (up 3.6 percent to 55,745 visitors per day) and visitor spending (up nine percent to $11.2 million per day) also rose in February year-over-year.
“We are maximizing the use of our marketing resources to promote the Hawaii visitor experience and connect with travelers planning their next vacation," said Szigeti. "Global competition for travel consumers is intense, and we appreciate all the support of Hawaii’s industry partners as they market the islands in selling their accommodations, products and services.”