The Hawaii Visitors and Convention Bureau (HVCB) has named Tom Mullen as the organization's senior vice president and chief operating officer.
Mullen began working in the newly created position on September 1, replacing Wayne Arita, HVCB’s chief financial officer, who retired in September.
In his new role, Mullen will be responsible for finance and corporate services, contract compliance, business development and travel industry partnerships.
Most recently, Mullen held the position of chief administrative officer with the Los Angeles Tourism and Convention Board. Prior to that, he worked for American Express for 27 years, spending most of that time in Hawaii holding multiple positions, including vice president of sales and account development merchant services, general manager/director for merchant/travel services, and manager of business development and strategic planning.
During his tenure with American Express in Hawaii, Mullen sat on the HVCB Board of Directors from 2004 to 2013, serving on the executive committee from 2005 to 2007, and as its chairman from 2006 to 2008. He also chaired the HVCB’s North American Marketing Committee from 2000 to 2006. Mullen graduated from the University of Hawaii at Manoa with a bachelor’s degree in accounting.