Hawaiian Airlines has announced the promotion of Vicki Nakata to the newly created position of vice president of loyalty and travel products. In this role, she is responsible for overseeing all elements of the HawaiianMiles program and the growing line-up of other Hawaiian Airlines travel-related products such as vacation packages and premium seat offerings.
Nakata previous held the title of managing director, partnerships and ancillary revenue since 2011, where she was instrumental in growing different ancillary revenue products including Hawaiian Airlines’ co- branded credit and debit cards, point transfer programs, frequent flyer partnerships and more.
“Vicki’s contributions to our team over the past few years have been substantial, and I expect nothing but bigger and better things with her newly expanded responsibilities,” said Peter Ingram, Hawaiian Airlines executive vice president and chief commercial officer. “In this new role, her background and expertise will strengthen our loyalty program and product offerings as we continue to grow our business.”
Nakata joined Hawaiian Airlines in 2010 as senior director, strategy and transformation before being promoted to managing director, partnerships and ancillary revenue. Prior to joining Hawaiian Airlines, she served as principal, manager and consultant at Bain & Company, Inc. in Los Angeles, Boston, Hong Kong and Sydney for more than 10 years where she worked with various airline, consumer, technology and industrial companies on customer strategy, mergers, operations and products.