Hawaiian Airlines and Virgin America recently announced new cooperative marketing agreements that expand the reach of their respective networks and provide a range of new travel benefits for their customers.
As of last week, members of HawaiianMiles, the Hawaiian Airlines loyalty program, are able to redeem their miles for award travel on all Virgin America routes, and members of Virgin America’s Elevate frequent flyer program can now redeem Elevate points for flights on all routes flown by Hawaiian.
The two airlines also announced that Hawaiian Airlines has placed its two-letter booking code on Virgin America flights to Boston, Dallas, Fort Lauderdale, Washington D.C. (IAD); New York (JFK); Las Vegas; Los Angeles; Chicago; Philadelphia; Portland, Oregon; Seattle and San Francisco. This agreement, only the second code share agreement for California-based Virgin America, now offers seamless booking and one-stop check-in on a single ticket for guests traveling between Hawaii and multiple Virgin America destinations in the U.S.
Both Hawaiian Airlines and Virgin America will check bags through to guests’ final destinations and will issue boarding passes at initial check in for connecting flights on Virgin America and Hawaiian. HawaiianMiles members are able to earn mileage on all code share flights covered by the agreement.
Hawaiian is the third airline partner added to join Virgin America’s Elevate program and the first Elevate airline partner outside the Virgin airline family – Virgin Atlantic and Virgin Australia were already Elevate partners. The linkup will make it possible for Elevate members to fly to Hawaii for as low as 20,000 Elevate reward points.
Earlier this year, Virgin America rolled out enhancements to its Elevate frequent flyer program – including Elevate Gold and Elevate Silver status levels that offer perks such as priority check-in, security clearance and boarding; points earning bonuses; free checked bag allowances; enhanced digital/social rewards; private discounts; an expanded advance purchase upgrade window for the airline’s exclusive eight-seat First Class and more.