InterContinental Hotels Group (IHG) announced today the re-launch of its 2,500th hotel, the Holiday Inn Poza Rica Aeropuerto in Poza Rica, Veracruz, Mexico.
Holiday Inn is undergoing the biggest re-launch in the hospitality industry with a $1 billion investment across more than 3,300 hotels and 430,000 rooms worldwide. First announced in October of 2007, the re-launch is designed to improve quality and drive consistency at all Holiday Inn and Holiday Inn Express hotels around the world.
Through founder Kemmons Wilson’s vision, the Holiday Inn brand became the first to offer franchising opportunities in Mexico. This caused a sensation among investors to build Holiday Inn hotels since they were so widely recognized by both domestic and international tourists.
The first Holiday Inn in Mexico opened in 1970 in Acapulco. In addition to the 3,300 open hotels globally, which includes 86 in Mexico, there are 865 hotels in the Holiday Inn global development pipeline. New openings combined with the removal of lower quality hotels will mean that 40 percent of the Holiday Inn estate will be less than 10 years old by the end of 2010, when the global re-launch will be completed.
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