HTA Expands Hawaii's Marketing Presence to Hong Kong

Hawaii Island // Photo by Joe Pike

Responding to industry feedback and seeking to capitalize further on the emerging China travel market, the Hawaii Tourism Authority (HTA) recently announced that its tourism marketing efforts are being expanded to include Hong Kong.

Hong Kong has one of Asia’s strongest economies and also serves as a gateway to the growing markets in southern China, HTA said. In addition, at the 2015 Hawaii Tourism Conference, attendees surveyed by HTA ranked Hong Kong highest of new markets they wanted to see developed for tourism growth. 

HTA President and CEO George D. Szigeti said the Hong Kong representation allows HTA to increase Hawaii’s awareness as a travel destination beyond Mainland China.

DAILY NEWS & DEALS NEWSLETTER

Like this story? Subscribe to Daily News & Deals!

Featuring breaking news on the latest product launches, deals, sales promotions, and executive appointments. Be sure to sign-up for this free industry daily newsletter.

BrandStory Asia, HTA’s marketing contractor for Hawaii Tourism China, will serve as HTA’s Hong Kong representative as part of their existing agreement.

Visit www.hawaiitourismauthority.org

Suggested Articles:

Airlines for America forecasts 17.5 million passengers will fly on U.S. carriers between Labor Day Weekend, a 4 percent increase over last year. Here's…

As director of sales development for the northeastern United States, her region of responsibility will include: New York, New Jersey, Vermont, Connecticut,…

This year’s class of 30Under30 recommends the top resorts for families with a variety of travel needs, from high-energy activities to secluded, relaxing…