|Hawaii Island // Photo by Joe Pike|
Responding to industry feedback and seeking to capitalize further on the emerging China travel market, the Hawaii Tourism Authority (HTA) recently announced that its tourism marketing efforts are being expanded to include Hong Kong.
Hong Kong has one of Asia’s strongest economies and also serves as a gateway to the growing markets in southern China, HTA said. In addition, at the 2015 Hawaii Tourism Conference, attendees surveyed by HTA ranked Hong Kong highest of new markets they wanted to see developed for tourism growth.
HTA President and CEO George D. Szigeti said the Hong Kong representation allows HTA to increase Hawaii’s awareness as a travel destination beyond Mainland China.
BrandStory Asia, HTA’s marketing contractor for Hawaii Tourism China, will serve as HTA’s Hong Kong representative as part of their existing agreement.