Israel Launches New Travel Campaign

israelThe Israel Ministry of Tourism, North and South America, reports the launch of a new print media advertising campaign, which will roll out in New York-area daily newspapers and consumer magazines, as well as on television. 

The "Beyond Belief" print campaign will depict a series of the country's most popular tourist destinations, and will appear in the following publications:

The New York Times

New York Observer

Wall Street Journal

Conde Nast Traveler


The New Yorker

New York Times: T Travel Magazine

The Private Journey

Travel + Leisure

New York Magazine

"We are excited about the launch of our new 'Beyond Belief' advertising campaign, which highlights a selection of the country's most unique tourism attractions," said Haim Gutin, Israel Commissioner for Tourism, North and South America. "We hope this new campaign will inspire a whole new wave of travelers from the New York metropolitan area to come visit us in Israel this year."

The New York-area campaign will be augmented by advertising in travel trade media, as well as in Christian media nationwide, building on a targeted billboard campaign that launched in February 2013.  


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