The Israel Ministry of Tourism, North and South America, reports the launch of a new print media advertising campaign, which will roll out in New York-area daily newspapers and consumer magazines, as well as on television.
The "Beyond Belief" print campaign will depict a series of the country's most popular tourist destinations, and will appear in the following publications:
• The New York Times
• New York Observer
• Wall Street Journal
• Conde Nast Traveler
• The New Yorker
• New York Times: T Travel Magazine
• The Private Journey
• Travel + Leisure
• New York Magazine
"We are excited about the launch of our new 'Beyond Belief' advertising campaign, which highlights a selection of the country's most unique tourism attractions," said Haim Gutin, Israel Commissioner for Tourism, North and South America. "We hope this new campaign will inspire a whole new wave of travelers from the New York metropolitan area to come visit us in Israel this year."
The New York-area campaign will be augmented by advertising in travel trade media, as well as in Christian media nationwide, building on a targeted billboard campaign that launched in February 2013.