The Israel Ministry of Tourism reports it is mounting an advertising campaign directed at North American Christians this summer, as part of its ongoing effort to increase the number of visitors to the land that is uniquely both "The Holy Land" as well as "The Jewish State."
The $1.5 million campaign will include print, radio and Internet messages in a variety of media reaching specific niche markets that include Evangelical Christians and Roman Catholics. Separate advertising messages will be directed to Hispanic audiences. In Canada, advertising will also appear on cable television in specific markets.
"Tourism to Israel is breaking all records," says Haim Gutin, Israel Tourism Commissioner for North and South America, "with 2009, 2010 and 2011 the best years ever for travel to Israel, and with 2012 projected to show an additional 5 percent increase."
It is estimated that some 40 percent of American tourists to Israel are Christian travelers touring the Holy Land. The advertising messages will underscore the Ministry of Tourism's campaign theme "Visit Israel. You'll never be the same."