The Jalousie Plantation in St. Lucia recently completed a three-year, multi-million dollar transformation and is marking the occasion by renaming the property, Sugar Beach, A Viceroy Resort, on November 30.
The Viceroy Hotel Group, which has managed the Jalousie Plantation since 2008, played a key role in the multi-million dollar upgrading of the property, which bears little resemblance to the original hotel. The property will be branded under the Viceroy Hotels and Resorts portfolio.
The three-year, renovation project cost about $100 million and included such enhancements as 59 brand new Luxury Villas; eight brand new Luxury Beachfront Bungalows; 11 completely revamped Luxury Sugar Mill Rooms; a 9,427-square-foot Rainforest Spa and more.
A new website has been launched (www.viceroyhotelsandresorts.com/sugarbeach) and the resort continues to create packages and special offers that have generated solid interest and sales. Winter season rates start at $640 per night, room only, based on double occupancy and excluding VAT and service charge.
“With this completion, it makes perfect sense for The Jalousie Plantation to be officially branded and named Sugar Beach, A Viceroy Resort, capitalizing on the excellent reputation of the Viceroy Hotel Group within the luxury hotel market and bolstering the group’s efforts to focus on the expansion of the Viceroy brand,” said Roger Myers, Jalousie’s owner, in a written release. “Branding as a Viceroy Resort will allow us to tap into the established market base of the Viceroy Hotel Group and to continue to attract guests at the very top end of the luxury travel market.”