Jamaica Tourist Board Unveils New Website

The Jamaica Tourist Board unveiled its new website, www.VisitJamaica.com, Wednesday during a global web cast live from Kingston, Jamaica hosted by Minister of Tourism Edmund Bartlett and Director of Tourism Basil Smith. The website aims to enhance each visitor’s Jamaican experience before they arrive and make trip planning and exploring completely interactive. Greeted with an fast tempo version of “One Love,” visitors will be invited to use the “slider” function which guides them through Jamaica’s offerings via a flash experience of moving images and videos. Visitors will be invited to flip each image over to learn more and to save their favorites in a personalized trip-planning page called “My Jamaica.” A feature will also allow them to e-mail the information with friends and family.