Japan Tourism's New Logo

On April 6 the Japan Tourism Agency unveiled its new campaign logo, which was accompanied by the new tagline to "Japan. Endless Discovery."

The new logo uses the classic Japanese symbol, the cherry blossom, to represent the country's tradition, culture, cuisine and art.

The new logo and text is also geared to a younger generation of tourist who is looking for modern Japan, which includes contemporary art, anime and fashion.

Visit www.japantravelinfo.com.

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