|Sunset in Maui // Photo by Freeimages.com/Adam Carver|
Ka’anapali Beach Hotel recently announced three staffing announcements including the promotion of John White to director of sales and marketing and the addition of Richard Pata as marketing manager and Jenny Greene as online sales and marketing manager.
In this current role, White spearheads all global sales and marketing efforts for Ka’anapali Beach Hotel, its sister property, The Plantation Inn, and various food and beverage outlets.
White began his management role nearly five years ago with Ka’anapali Beach Hotel as associate director of sales and marketing, where he led key initiatives and worked across hotel leadership to validate and reinforce Hawaiian values through various programming.
His sharp intellect and strategic branding skills led him to be promoted to his current role as director of sales and marketing, a position he has held since 2014. In his position, White developed a revenue plan for Ka’anapali Beach Hotel, which increased the total sales by 20 percent year over year.
As Ka’anapali Beach Hotel’s marketing manager, Pata will spearhead Ka’anapali Beach Hotel’s marketing division and handle all marketing and creative needs for the beachfront hotel.
In her current position, Greene manages the hotel’s social media channels, online travel agent accounts and online reviews. Most recently, Greene spearheaded the launch of the property’s brand new, fully optimized website. In her new role, she looks forward to increasing brand awareness.