Kaanapali Beach Hotel on Maui recently announced the appointment of Yvonne Gu as the hotel’s online sales and marketing manager. In this role, she will increase brand awareness and manage the hotel’s digital sales and marketing programs.
Gu’s prior hospitality experience includes a position as sales and marketing manager at the Grand Hyatt in Shanghai, China and a management trainee position at Makena Beach & Golf Resort on Maui.
Most recently, Gu worked for the Hawaii Tourism Authority in Honolulu, spearheading market insights from China and delivering design and content recommendations for the "GoHawaii" mobile application.
“Yvonne will make an excellent addition to Kaanapali Beach Hotel,” said John White, director of sales and marketing at Kaanapali Beach Hotel, in a written release. “Due to her extensive educational background and prior hospitality experience, she is well versed to deliver key digital campaigns across our various platforms to reinforce our status as Hawaii’s 'most Hawaiian hotel.'”