The Hawaii Tourism Authority (HTA) recently announced a partnership with National Basketball Association (NBA) team, the L.A. Clippers, promoting travel to the Hawaiian Islands and bringing the Clippers to Honolulu, where the team will hold its 2017 training camp on the campus of the University of Hawaii.
A highlight of the Clippers' visit to Hawaii will be a "Fan Fest," featuring the team’s players and coaches. Details and dates for training camp and other events will be announced at a later date.
“This marketing partnership is ideal for both of our futures,” said Leslie Dance, the HTA's vice president of marketing and product development, in a written release. “The Clippers are one of the NBA’s hottest teams with a growing fan base in Hawaii and across the Pacific, and the Hawaiian Islands is a favorite destination for travelers from southern California."
Gillian Zucker, the Clippers' president of business operations, said the partnership will be crucial in expanding the Clippers' brand to other markets.
“We already are looking forward to the Clippers training camp in Hawaii and working closely with the Hawaii Tourism Authority to showcase the beauty of the state,” said Zucker. “This unique partnership is another step in (Clippers owner) Steve Ballmer’s vision of expanding the Clippers brand, while also providing our fans in Hawaii with the opportunity to see NBA basketball in person.”
HTA’s comprehensive official marketing partnership with the Clippers to showcase Hawaii began December 4 and continues through the rest of the team’s 2016-2017 regular season, combining broadcast and online exposure with in-game promotions at the STAPLES Center in Los Angeles.