Las Vegas Convention and Visitors Authority, in conjunction with the Laughlin Visitors Bureau, recently rolled out its destination-wide campaign for Laughlin, Nevada. The campaign is called "Laughlin. It's Like You Own the Place." The re-energized brand and renewed vision emphasize the VIP treatment, as well as convenience and affordability of the destination. Laughlin sits on the banks of the Colorado River and is just 90 miles south of Las Vegas. The research behind the campaign found that the river and accompanying water activities are the distinguishing factors for Laughlin among other southern Nevada destinations.