At the beginning of July, Mexico City Mayor Miguel Angel Mancera kicked off the city's newest marketing campaign, "Live It to Believe It." The campaign was developed and promoted by the Mexico Tourism Board, in which Mexico City plays a leading role, being one of the three key destinations to spearhead the effort.
Mayor Mancera was joined by the Minister of Tourism Claudia Ruiz Massieu as well as other authorities. The goal of the campaign is aimed at North American travelers and promotes the diverse offerings of the country on a global scale. It is particularly targeted to attract more leisure tourists to Mexico City.