Puntacana Resort & Club in the Domincan Republic has appointed Lizette Hassell to the position of director of sales and hospitality for the property’s three hotels: Tortuga Bay, The Westin Puntacana Resort & Club and Four Points by Sheraton PUNTACANA Village.
In this newly created role, Hassell will oversee sales, events and meetings, while working closely with Grupo Puntacana’s marketing and public relations teams.
Hassell hails from Amsterdam where she was director of sales and marketing for the five-star De L’Europe Amsterdam, a member of The Leading Hotels of the World. During her time there, she was instrumental in the renovation, rebranding and internal restructure of the marketing and sales departments.
In addition to her tenure at De L’Europe, she held director positions at luxury hotels such as The Betsy South Beach and spent 13 years with Hyatt Hotels and Resorts in the South Florida region.