Lizette Hassells Lands Newly-Created Sales Position at Puntacana Resort & Club

Puntacana Resort & Club in the Domincan Republic has appointed Lizette Hassell to the position of director of sales and hospitality for the property’s three hotels: Tortuga Bay, The Westin Puntacana Resort & Club and Four Points by Sheraton PUNTACANA Village. 

In this newly created role, Hassell will oversee sales, events and meetings, while working closely with Grupo Puntacana’s marketing and public relations teams.

Hassell hails from Amsterdam where she was director of sales and marketing for the five-star De L’Europe Amsterdam, a member of The Leading Hotels of the World. During her time there, she was instrumental in the renovation, rebranding and internal restructure of the marketing and sales departments. 


Like this story? Subscribe to Daily News & Deals!

Featuring breaking news on the latest product launches, deals, sales promotions, and executive appointments. Be sure to sign-up for this free industry daily newsletter.

In addition to her tenure at De L’Europe, she held director positions at luxury hotels such as The Betsy South Beach and spent 13 years with Hyatt Hotels and Resorts in the South Florida region. 


Suggested Articles:

The new group tours of no more than 20 visit off-the-beaten-path locations and Italian favorites. Here’s what travelers can expect.

Key West’s Fantasy Fest 2020, originally scheduled October 16-25, has been canceled to protect against the potential spread of COVID-19. Read more.

Six out of 10 respondents said they would likely participate in cannabis-related activity where recreational use is legal. Learn more here.