London's mayor, Boris Johnson, has announced a new $2.9 million international marketing campaign to boost overseas visitors to the capital.
The latest campaign is expected to deliver an additional $88 million worth of benefits to the whole London economy by the end of the year. This project follows Visit London’s highly successful $880,620 winter marketing campaigns which, to date, have returned nearly $10 million to the economy.
Funded by the London Development Agency, the global campaign will be called “Only in London,” and focus on the unique and exceptional experiences, sights and attractions that make this city such a popular destination for visitors from all over the world.
Launching in the UK at the end of April, the campaign will then be rolled out across key international markets in Europe and North America during the summer.