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London's May Fair Hotel has been named the official hotel for The Times BFI 53rd London Film Festival. As part of a year-long agreement with the British Film Institute (BFI), the May Fair will play host to a 15-day celebration of cinema October 14–29.
Once owned by American movie producers, the Danziger brothers, The May Fair returns to its roots with its new relationship with the BFI and the London Film Festival. A key hotel feature that attracted the film festival is The May Fair's THX-certified theatre featuring 201 Ferrari leather-trimmed seats, new 3-D capability and an ARS (audio response system) console built into each seat.
The Times BFI 53rd London Film Festival is a highly regarded and anticipated event in Europe's cultural calendar which attracts leading international filmmakers, industry professionals and the media together with large public audiences to London for a two week showcase of the best in contemporary world cinema.