London's New Shop & Dine Campaign

Anderson Retail Tourism Marketing is getting to the heart of what many travelers want - to shop and dine. They have recently began developments of a new marketing campaign for shopping centers, retailers and restaurants located in and around London.

The Shop & Dine London campaign will use resources and market tactics to promote participating retailers and restaurants with a program that gives travelers a "Visitor Passport Card." When presented at participating establishments, travelers can receive special offers, gifts with purchase, or complimentary services.

First travel agents and tour operators provide clients with a voucher prior to their trip, which will then be presented at redemption locations throughout London. After the voucher is presented, the traveler will receive a travel guide with each participating location and amenities, along with their Visitor Passport Card.

The campaign is expected to launch in March of 2010.