The Las Vegas Convention and Visitors Authority (LVCVA) is putting a new twist on its famous "What Happens Here, Stays Here" marketing campaign, which recently celebrated its 10th anniversary.
The LVCVA launched a series of new TV spots and digital and social installments celebrating "Vegas Enablers," the people who push travelers out of their comfort zone and create classic Vegas moments.
"The 'What happens here' campaign is so popular because it speaks to the many unique experiences that visitors can have during their trip to Las Vegas," said Cathy Tull, senior vice president of marketing for the Las Vegas Convention and Visitors Authority (LVCVA). "With the "Vegas Enablers" spots, we're exploring for the first time how those memorable moments can happen, especially with the help of that one fearless friend that we all seem to have, the one who encourages us to let our hair down."
"Unpredictable" TV Spot
The latest TV commercial, titled, "Unpredictable" is part of the new campaign, which illustrates who "Vegas Enablers" are through a compilation of amusing and boundary-pushing scenarios. Las Vegas will embrace these unofficial ambassadors throughout the campaign.
"Flashback" TV Spot
The first spot "History of Friendship" broke nationally on Sept. 30 and a second version of this spot titled "Flashback" also launched Monday, Nov. 11.
In addition to new TV spots, Las Vegas also unveiled a new "Vegas Enablers" microsite, LasVegas.com/Enablers. The site hosts a quiz where consumers are presented with a series of ten questions, and based on the answers, they are served an "Enabler" score and badge that they can share and compare with friends on social networks. The brand recently hit the 100,000 follower milestone on Twitter, and surpassed 1.2 million fans on Facebook.