Martinique Makes Strong Push for More Cruise Passengers

The Martinique Tourism Authority is ratcheting up its efforts to attract more cruise business by hosting a delegation of Florida-Caribbean Cruise Association (FCCA) members from now through September 19.

The group is being led by FCCA President Michele Paige, and include high-ranking executives with such notable cruise lines as Carnival, Princess Cruises and Royal Caribbean Cruise Line (RCCL).

“The opportunity for Martinique to grow its tourism receipts by further developing the cruise sector has never been greater,” said Karine Roy-Camille, commissioner of the Martinique Tourism Authority, in a written release. “Recently completed capital improvement projects to the Malecon promenade and La Savane Park in Fort-de-France have reinvigorated the capital, while continued upgrades to the Pointe Simon wharf and Tourelles cruise terminal will soon enable the world’s largest cruise ships to dock here. The timing simply could not be better for cruise lines wishing to spice-up their itineraries with the unique brand of French Caribbean vacation chic only available in Martinique.”

Throughout their stay in Martinique, the FCCA delegation is undertaking site inspections of Pointe Simon and the Tourelles cruise terminal and touring the re-built Malecon promenade and historic La Savane Park, a 12-acre oasis of nature amid the hustle and bustle of downtown Fort-de-France. Visits are also planned to several of Martinique’s leading tourist attractions, including Le Village de la Poterie, Habitation Depaz and the Creole Village shopping area in Trois-Ilets.

Special meetings will also be held enabling local government and private sector officials to share in-depth details on the latest developments in the Martinique tourism sector with the FCCA delegation.

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