Martinique Plans for a U.S. Hotel Invasion

It’s been roughly 45 years since Martiniques last U.S.-branded hotel opened in the form of the now-extinct Hilton in the late ‘60s, but Travel Agent got word Thursday morning that the island is looking to bring an American brand or two back.

We met with Muriel Wiltord-Latamie, director for the U.S and Latin America for the Martinique Promotion Bureau, who told us the destination is still engaged in heated discussions to bring a Radisson to the island.

We first learned of these plans last year. They stalled for a while, but Wiltord-Latamie says they are back on and productive.

In fact, not only is a deal for a Radisson in Martinique likely, but the promotion bureau is also optimistic about bring a Marriott on board as well, she says.

The plan for the Marriott, she says, would to have it open in Fort-de-France, Martinique’s tourism hub.

“We realize how important it is for international promotion to have a U.S. brand in Martinique,” she says, “so this is something we are really hoping gets done.”

Visit www.martinique.org.
 

FREE Virtual Event

Pivoting Back to Travel: Phase 4

Are you prepared to guide your clients through the “new normal” of travel? Join us December 15, 2020 from 1pm-2:20pm EST for Pivoting Back to Travel: Phase 4. The upcoming installment of our FREE virtual series will feature presentations from the Cayman Islands, Dominican Republic, and Seabourn on their most up-to-date travel procedures, health & safety protocols they’ve implemented to keep guests safe, activities that are open to visitors, what your clients need to know while on their trip and more! Visit www.pivotingbacktotravel to view the full agenda and register for your FREE pass.

Suggested Articles:

Thailand announced a new tourist visa for U.S. travelers to apply in advance to visit safely for up to 60 days. Here's what you need to know.

Accor is taking full ownership of sbe’s hotel asset light business and entered an all-share merger with Ennismore. Here's what it means.

Insight Vacations has launched its new 2021-22 Americas collection, including Latin America for the first time. Learn more here.