Mexico hopes to pull more tourists to the country by hosting the World Travel & Tourism Council’s (WTTC) first Regional Summit and also the G20 Summit.
Mexico declared 2011 the “Year of Tourism” in an effort to regain tourists after 2010, the country’s bloodiest year from drug related crimes. So far the declaration has worked. The violence took place far from Mexico's tourist areas, and according to Journey Mexico, a Mexico travel company, the country has seen tourism rise. Mexico hopes to continue this trend by hosting these events.
The WTTC is comprised of executives in the private sector of travel and tourism businesses. The summit will be hosted by the Mexican Ministry of Tourism in Cancun from May 14-15. High level delegates in the public and private sectors will come together to debate policy for North, Central, South America and the Caribbean, according to the WTTC.
Following the WTTC Summit, Mexico will host the fifth G-20 Summit in June where heads of government come together to discuss how to strengthen global financial markets. According to Journey Mexico, Los Cabos in Baja California was picked because of its hotels with a total of 13,000 rooms and the nearby airport. The Mexican government will dedicate more than $47 million to the development and promotion of the Summit, according to Los Cabos Convention and Visitors Bureau. A chunk of this investment will go towards a new 653,400-square-foot convention center. The building will accommodate 6,000 people and have environmental features such as solar panels. The Summit could draw 7,000 visitors.