Montage Hotels & Resorts' founder and CEO Alan Fuerstman recently announced the launch of Pendry Hotels, a new brand that will marry the culture of service for which Montage is known with an inspired, fashion-forward and design-driven approach to hospitality.
In launching Pendry Hotels, the company intends to significantly expand its portfolio of hotels and resorts. Today, Montage's portfolio includes five distinctive Montage-branded properties in Kapalua Bay, Maui, Hawaii; Laguna Beach and Beverly Hills, California; Deer Valley, Utah; and Palmetto Bluff, South Carolina.
Pendry Hotels will sit at the crossroads of lifestyle and luxury hospitality. Accommodations, culinary and entertainment experiences will be tasteful and playful and have a quality that appeals to a broad range of discerning and well-traveled patrons and guests.
As co-founder and creative director of Pendry Hotels, Michael Fuerstman will spearhead the brand's rollout, including the creation of the first Pendry property, Pendry San Diego, in addition to working on future Pendry Hotel developments.
Fuerstman embarks on growing Pendry Hotels after a brief career as an internet entrepreneur and six years working with Montage Hotels & Resorts on the company's real estate and acquisitions teams.
"Pendry Hotels will fill a void between the lifestyle and luxury hotel spaces," said Michael Fuerstman said in a written release. "Design and service, a bit of heritage and modern sensibility, and never-ever overly trendy. Think: London hip, New York paced and California healthy. We're incredibly excited to bring this vision of hospitality to life."
*Correction: An earlier version of this article stated that the new Pendry brand would include a hotel on Maui. The hotel on Maui is a Montage-branded property.