The Nevis Tourism Authority (NTA) recently announced the appointment of John Hanley as its CEO.
In his new position, Hanley is responsible for the management of all strategic and day-to-day operations of the NTA. With so many new developments on Nevis, he recently conducted a series of site tours at hotels and other tourist attractions to meet with owners and managers and gather the latest information and offerings.
Hanley plans to launch an aggressive action plan that includes hosting a tourism conference with stakeholders and international partners to produce a strategic marketing plan that requires greater involvement of tourism partners, encourages stakeholders to package products with added-value and focuses on structured e-marketing.
Hanley joins the NTA from the Ministry of Tourism where he worked as the policy and regulations officer in the Research and Development Unit. Hanley earned a master’s degree in tourism management with a specialization in marketing, destination management and sustainable tourism from IULM University in Milan, Italy.