William Griffith, BTMI's CEO, described the site, which went live on May 22, as the most comprehensive online presence the destination has had in many years, with several new media features that can provide visitors with a peek into the destination.
After rigorous testing and feedback from industry partners, the BMTI unveiled the new interactive site to assist travelers in planning their holiday to Barbados.
More importantly, it will serve to sales referral tool for several local partners providing services and products to today’s traveler, including a wide array of attractions, services and events on the island.
“We are taking a comprehensive approach where the new website will be integrated with our social media," said Griffith in a written release, "and digital marketing strategies to deepen our relationships with potential and repeat visitors online."
Through the use of rich media in the form of 360-degree videos that provide visitors with virtual views of the destination; trip planning tools and a robust content strategy, the BTMI team will work to ensure that the site drives visitors smoothly through the travel planning process.
BTMI Manager Digital Marketing and Social Media Manager, Gabriel Isaie, said that the new site would be the centerpiece of the island’s digital marketing efforts moving forward.
“The technology on the website represents some of the industry’s leading technologies and traveler conversion tools," said Isaie. "The content on the website utilizes large vibrant and engaging photography from some of Barbados’ leading photographers. Copy has also been developed into easy to digest excerpts, highlighting stories on Barbados’ culture, heritage and lifestyle blogs."