The St. Lucia Tourist Board recently launched its most recent social media campaign, #saintluciarocks, promoting the island’s iconic twin peaks – the Piton Mountains.
The promotion, which runs through December 31, showcases St. Lucia’s varied landscape through the use of Facebook, Twitter, Pinterest and Instagram.
Visitors who tag #saintluciarocks when sharing photos of themselves "touching the top" of the Pitons will enter to win a variety of prizes, including a trip to St. Lucia. Photo vantage points can be found in Soufriere and Tet Paul.
Designated a UNESCO World Heritage site, the iconic twin peaks are synonymous with Saint Lucian identity.