New Study Shows Hawaii Resident Support for Tourism

 

A study released by the Hawaii Tourism Authority reveals that a majority of residents statewide appreciate and understand the benefits that tourism brings to the state.

The report, titled “Tracking Surveys of Resident Sentiments on Tourism in Hawaii,” polled 1,644 residents on their attitudes towards Hawaii’s $12 billion-a-year visitor industry. Results showed that 73 percent of residents agree that benefits of tourism exceed any problems associated with it, a result that has remained stable for many years. 

“From other research and anecdotally, we knew that traffic and housing are big issues for the community,” said Rex Johnson, president and chief executive officer of the Hawaii Tourism Authority. “However, residents did not believe tourism to be a ‘driver’ of those issues, with responding individuals attributing tourism to account for less than one percent of the problem.”

Additional results detailed in the report showed fairly positive ratings for the visitor industry in providing jobs for residents, helping other local businesses profit from tourist dollars, making local residents feel welcome in hotels and other visitor-oriented facilities, providing visitors with a good sense of Hawaii’s history and people, supporting local charities or community projects, and providing local residents with training needed for better jobs in the industry.

For more information, visit www.hawaiitourismauthority.org.

FREE Virtual Event

Pivoting Back to Travel: Phase 4

Are you prepared to guide your clients through the “new normal” of travel? Join us December 15, 2020 from 1pm-2:20pm EST for Pivoting Back to Travel: Phase 4. The upcoming installment of our FREE virtual series will feature presentations from the Cayman Islands, Dominican Republic, and Seabourn on their most up-to-date travel procedures, health & safety protocols they’ve implemented to keep guests safe, activities that are open to visitors, what your clients need to know while on their trip and more! Visit www.pivotingbacktotravel to view the full agenda and register for your FREE pass.

Suggested Articles:

Insight Vacations has launched its new 2021-22 Americas collection, including Latin America for the first time. Learn more here.

The USTOA asked when active members anticipate restarting operations in destinations around the world. Here's what they had to say.

The Moab Adventure Center offers new, private, eco-adventure tours and flightseeing in Moab, UT, in the midst of the "Arches and Canyonlands" region.