Following the "yes" vote in Ireland's May 22 referendum on same-sex marriage, Tourism Ireland is rolling out a campaign targeting the LGBT community for weddings and honeymoons in the country.
The campaign, which is being rolled out in nine markets -- including Britain, the United States, Canada, the Nordic region, Australia, France, Spain, Italy and Germany -- includes advertising on Facebook directing people to a specially-created section on Tourism Ireland’s website, Ireland.com, which is highlighting wedding venues and “dreamily romantic locations to tie the knot”, as well as cool bars and clubs. It also features a brand new video showcasing Ireland's spectacular scenery and The Outing, an LGBT matchmaking festival, an offshoot of the Lisdoonvarna Matchmaking Festival which takes place in October.
New research unveiled at World Travel Market 2014 showed the annual spend on travel by lesbian, gay, bisexual and transgender people exceeded $200 billion for the first time in 2014, Tourism Ireland said. The report showed LGBT Europeans have a total spend on travel of $66.1 billion.